STRATEGIC MARKETING CONSULTANT FOR FEMTECH, SEXTECH AND WOMEN'S WELLNESS BRANDS
More impact, more sales, more often. Period.
Bring in a healthy flow of leads, sales, and revenue with strategic marketing primed for conversion.
OUR CLIENTS
Clit messing around with marketing
How do you explain the science, innovation, and wellness benefits behind your product… and still sound like a relatable brand?
Strategic marketing and on-brand, conversion copy.
It’s the only way you’ll turn browsers to buyers and keep your revenue numbers high.
Let's sync up.
VIVIA helps femtech startups crush taboo topics with messaging that feels more connective than clinical - so your customers say yes (and your investors stay impressed)
That's what she said...
Lanae has been our go-to consultant for email marketing, content marketing, and copywriting for the past 8 months. In the time we worked together, her work has been greatly impactful: blog articles boosted our SEO, emails generated up to 27% open rates (3x our previous rates) and most of all helped us be timely with the content schedule despite being a remote contractor. Furthermore, her witty subject lines, email copy, and even sample products (photo books) helped us create a cohesive brand identity across our different content channels."
RANI | SIMPLE PRINTS
INCREASE CONVERSIONS AND REVENUE BY ENGAGING YOUR AUDIENCE
Get them ovary-acting
It’s hard to grab attention online and drive profitable growth, especially as a startup founder.
You need a marketing strategy that deeply understands your consumer segments and messaging is primed to drive action.
With capital being tight (or still in the future!), you’ve got to be careful with your investments AND find someone who can get people ovary-acting with strategic messaging.
The Truth Is...
Most marketing consultants don't really understand the challenges of a VC-backed startup or the unique obstacles femtech brands face in the marketplace.
Marketing only works when it's backed by strategy and user-research from real women.
Most startups leave marketing strategy for too late (or hire an intern) and then face disjointed efforts, stagnant sales, and lackluster results.
At VIVIA, we understand the FemTech/SexTech landscape. The challenges female founders face. The censorship and marketing issues ripe with sexism. And can help you create and navigate it with a marketing strategy that draws customers to you.
If you're helping women live better, VIVIA's here to help you.
FEMTECH STARTUP
SEXTECH STARTUP
WOMEN'S WELLNESS
LACTATION CONSULTANT
CLEAN BEAUTY
SEX THERAPIST
HEALTHTECH
PELVIC FLOOR THERAPIST
READY FOR A WORLD BUILT FOR MORE THAN MALES?
Hi, I'm Lanae!
Brand Marketing Strategist at VIVIA
I’m on a mission to decramp your marketing messages, ease your conversion pains, and bring a steady, healthy, happy flow of customers and sales.
I work as a strategic partner to find conversion gaps across your marketing channels, understand your customer pain points, and find the best way to position your brand benefits.
I create key messaging backed by research and packed with brand personality.
And the result?
You can
Understand your consumer needs and behaviors.
Identify new opportunities to differentiate your startup.
Better articulate your product-market fit.
And you’ll get…
More customers. More sales. More often. Period.
Want an expert marketer at your cervix service?
That's what she said...
Lanae is genuine, has a deep understanding of the space, and does her research. The value of the website copy + redesign was good.
ELITONE
Get a healthy flow of
As a femtech founder you are working to make lives better. But to do that?
You need a healthy flow of sales by pulling people to you with messaging that connects.
Because in femtech, conversions only happen after connection.
VIVIA can humanize your brand messaging and connect to convert.
So you can have a regular, healthy flow of sales. (until you’re ready to exit in a hot flash of success.)
Get SPECtacular messaging with VIVIA.
Flow
VIVIA Marketing Framework
The "Flow" Framework
Before you put a word on your website, send those email campaigns, start those product webinars, or splurgy on spendy paid ads… you need to understand your target customer.
The FLOW Framework lets us partner with you and get real insight from your audience.
With research, user-interviews, and review mining, we get clear on what they need to hear at each stage of the customer journey.
So we can take them from brand-new to brand-fans and keep revenue flowing in.
our Services for femTech/SexTech Brands and Startups
Get a good flow of sales with...
BRAND STRATEGY + MESSAGING GUIDE
A strong brand strategy gives you...
A competitive advantage in the marketplace
Internal alignment and consistency in marketing efforts
More impact. More Sales. More Often
Let's look at the foundation of your brand strategy, do an audience analysis and user testing, define a brand voice and values, and zero in on your key messaging to connect and convert on all your marketing channels.
CONTENT STRATEGY & WRITING
Get a 90-day content strategy plan to market your business and nurture your audience. Build Trust: People can be skeptical of a new wellness product - curated content can help Gain Authority with educational content backed by science
Nurture: answer questions with content and you'll be continually nurturing prospects into a sale
Get more leads: with SEO-backed content strategy and blogs primed for conversion.
WEBSITE COPY
You have a vision and a needed offer. Now you need to articulate it in a way that brings in sales.
By putting the right message, in the right order, on the right page.
Get a on-brand website that brings measurable results.
Connects with your audience
Clearly defines your solution
Nurtures leads into a sale
creates a seamless customer journey that overcomes their problems and leads them to a solution (you!)
EMAIL SEQUENCES
Marketing emails don't have to be boring (even if they are b2b!)
Email marketing can bring in $44 ROI to every $1 invested. If you know how to up the opens rates, write engaging emails, and nurture your subscribers into a sale.
Whether you're needing welcome, onboarding, nurturing, webinar launch, or post-purchase sequences, we can help get them automated and working for you.
Investments with VIVIA start around $2000
We can structure our work together as ongoing retainer contracts or standalone projects depending on the needs of your brand.
How It Works
Ready to drive profitable growth for your startup?
Fill out a form to tell me about your business.
Hop on a call and we will talk goals, strategy, and bond over helping women live better lives.
Check your email for a proposal, quote and timelines so we can get started.
Work with VIVIA and get more impact, more sales, more often.